Description
Playbox is a venture by the 4th generation members of the BMJ (Beharilal Madanlal Jaipuria) group, an Indian business house with a legacy of over 100 years, representing over 100 brands from many different sectors of business.
When we design toys, we want children to create from their imagination rather than following instructions. Most children have been used to following a set of instructions for any game that they play, and always seek approvals after each point to know if what they are doing is correct. While this approach may work for a lot of toys, we believe that children must also have the opportunity to invent and innovate as per their imagination.
If you ever give kids a set of parts and tell them to build a house there would be a right and a wrong answer. They already have an understanding of what a house is. It's a finished idea. On the other hand if you give them just parts, then there's room for many ideas as they could make a sidewalk for a rocket launcher or a bird saddle. Our work as a designer is to give them these tools so that they are free to imagine, explore ideas and invent new things. We don’t design the play, we design for the circumstances of play to arise. For your child to completely unleash their creativity and make unique creations, we do not provide any printed rule books, guides, or pictures with our toys, which ensures that they are not limited in any way and can create whatever they like.
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