Description
Customers provide detailed posts for potential jobs (e.g. home remodeling, plumbing, seeking electricians or painters, etc.).
Interested professionals use the platform to bid on those jobs by detailing a price and description of their services.
Customers then compare professionals based on price, customer reviews, and other elements of the bids.
Customers finally hire the right professional for the job.
Ernesto has over 100.000 projects requested every year in over 500 different categories. The company operates in Italy, UK, and the US and has over 130.000 professionals on its platform.
Platforms like Ernesto, aimed at fulfilling consumer service requests are becoming increasingly attractive to these small business owners since these platforms generally involve a minimal investment of time or money on the part of the local merchant.
Rather than paying upfront for advertisements that may or may not generate actual leads, business owners can sit back and wait for leads to come to them.
Which problem is Ernesto solving for Local Professionals?
In general, Customers can easily find professionals but professionals often have trouble finding customers. So Ernesto provides a fair marketing tool that allows professionals to find key customers in a less costly and more efficient way.
Many professionals are not happy with current methods to promote their business online because they are spending too much money for too few results!
In fact, using technologies like Google Adwords in this market they risk to spend up to €17 per click on their website which is not even a lead. Meanwhile using other websites they spend up to 100 € per lead and most of the time customers don’t even answer back.
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