Description
If you’re knowledgeable in only about any industry (you are if you’re reading this article!), LinkedIn needs no formal introduction. LinkedIn is that the go-to social media platform for business-minded individuals and their companies, acting as a mixture between a standard social media platform and your living resume. For businesses, this suggests showcasing your latest work, connecting with potential job candidates and establishing yourselves as experts in your field. For entrepreneurs, this suggests offering your own thoughts and expertise, sharing thought provoking content and cultivating a reputation as an idea leader.
Why It Matters
When we believe the importance of social media marketing, we frequently think in terms of B2C marketing. However, for B2B businesses, LinkedIn is that the best platform to attach with fellow professionals, entrepreneurs and thought leaders who could at some point become customers. With 55 million companies on LinkedIn, it’s no surprise that 96% of B2B marketers have a presence there as well! If your business isn’t active on LinkedIn, there’s an honest chance your competitors are already on there making the critical connections your business is trying to find .
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