Description
In India, gold is a religion. India's love affair with gold is timeless, spanning centuries and millennia. In India, it always was and still is, much more than just a precious metal. It is part of the fabric of our culture and an inseparable part of our belief system. Gold is acquired continuously over the years, as money is saved and available. Gold is always treated as a saviour in times of emergencies and in times of need. The segment of businesses SELLING Gold and Gold jewellery is an age old and established business spanning centuries of customs and norms in the process of convincing a customer to buy gold. The last few years have seen a segment of businesses that have made PLEDGING of Gold and Gold Jewellery more professional.
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