digital marketing

Digital marketing is the process of promoting products, services, or brands through online channels such as search engines, websites, social media platforms, email, and mobile applications. It enables businesses to connect with their target audience, increase brand awareness, generate qualified leads, and drive sales in a measurable and cost-effective way. Unlike traditional marketing, digital marketing allows businesses to track campaign performance in real time using analytics, helping them optimize strategies for better results. It includes various techniques such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media marketing, email marketing, influencer marketing, affiliate marketing, and video marketing.