Plum is India’s first 100% vegan beauty brand with a strong portfolio of cruelty-free & non-toxic products in skincare, haircare, personal care and makeup.

Born in 2013, brainchild of Shankar Prasad, an IIT-ISB Alum, Plum is India’s first 100% vegan beauty brand with a strong portfolio of cruelty-free & non-toxic products in skincare, haircare, personal care and makeup. Plum products are formulated with ‘good science’ — a combination of the richest sources of natural nutrients and research-backed actives, and come in recyclable packaging, adhering to the brand ethos of ‘goodness that delivers.’ The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants.

With over 500 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online with presence in 15 countries, the brand now reaches over 350 towns and cities in India, through 1300+ assisted outlets, and over 13,000 unassisted outlets - growing month-on-month. It is also one of the fastest growing beauty and personal care brands on key online marketplaces. Under their latest initiative Project Blackboard, part of the proceeds of every Plum product purchase goes towards girl child education.

Learn more about our journey by visiting www.plumgoodness.com or following us on Instagram (https://www.instagram.com/plumgoodness ), YouTube (https://www.youtube.com/c/Plumgoodness ), LinkedIn (https://in.linkedin.com/company/plum-goodness )