Franchise Your Business-Sparkleminds

India is one of the most complex markets to understand. It is important for a brand to understand the market, but it is even more important for a brand to understand the Micro- Market of every city and the state. India is different after every 500 meters. Country Analysis India is highly dynamic when it comes to the taste and preferences in India. Having many cultures, languages, ethnic groups, it is very difficult to find one solution to solve service everyone’s needs and wants.

Let us look into an example with regard to country risk analysis in India. When Mc. Donald’s most popular fast-food joint across the globe had to make a lot of changes in its offerings when it entered India, Mc. Donald’s is popularly known for its beef burgers across the globe, but when it entered India, it had to revamp its product offerings to suit the taste buds of the Indian consumers. They now concentrated more on the chicken burgers. But they had to re-work their menu when they looked at entering Gujarat for the fact that Gujarat is a vegetarian state.

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